Current Issue : April-June Volume : 2022 Issue Number : 2 Articles : 5 Articles
In recent years, China’s international e-commerce has developed rapidly and has a huge demand for professional talents. This paper aims to investigate the ability and skills required by international e-commerce enterprises for employees and develop the competency model so as to cultivate international e-commerce talents who meet the demand. It employed a mixed research design and selected participants from small and medium-sized international e-commerce enterprises in one province in China. Questionnaire and interview were employed to collect data, which were analyzed by descriptive statistics and content analysis. It was found that competencies required of international e-commerce talents included three parts: foreign language competencies, competencies of international e-commerce and qualities of international e-commerce talents, based on which the competency model of international e-commerce was developed....
The importance of the relation between targeting and positioning strategies is amplified in the context of the green market, as a result of the difficulty that many companies face in attracting an important customer base. The purpose of this paper is to provide a perspective on the relation between the targeting strategy and the green brand positioning strategy. The research method used was the in-depth individual interview, conducted among specialists from organic certified companies, who have in their portfolio a green brand which they sell on the organic food market in Romania. In order to provide an integrative view on the analyzed topic, the research was conducted among manufacturers, processors, distributors and retailers. The results showed that in the case of targeting the mass market, the selected positioning bases selected are mainly from the category of those specific to conventional products, while the importance of green positioning bases decreases (positioning at standards imposed by the legislation in force). On the other hand, if the company chooses to address only the segment of green consumers, then it is more likely that the company opts for those attributes and benefits that define green products (positioning above the standards imposed by the legislation in force). This paper offers a view on how to select the positioning bases needed to define the green brand positioning, taking into account the strategy chosen on a higher level (targeting strategy). Future studies could, through quantitative research, deepen and verify the relation between the proposed strategic alternatives for green brands....
At present, the sales volume of new energy vehicle (NEV) in China is mainly driven by policies. If we want to truly realize the sales volume of NEV driven by market, we need to improve consumers’ purchase intention. The key to improving consumers’ purchase intention is to find the important influencing factors and formulate more targeted promotion strategies based on the important factors. Based on the construction of the influencing factor model of NEV purchase intention, this paper investigates 541 potential NEV consumers by means of “online network + offline sales outlets”. Based on the survey data, this paper analyzes the main factors affecting NEV purchase intention by using binary logistic regression statistical method. The results show that age, education level and average annual household income have a significant impact on consumers’ willingness to buy NEVs. Among respondents, consumers aged between 36 and 55, with college or undergraduate education and annual income between 160,000 and 250,000 yuan are more likely to buy NEVs. The regression results show that the quality of NEVs, charging convenience, after-sales service and surrounding user evaluation are the main factors affecting consumers’ willingness to buy NEVs. Based on the research results, this paper puts forward countermeasures and suggestions for the development of NEV industry....
This study aims to investigate the impact of social responsibility practices with their dimensions (ethical, environmental, charitable) on the dimensions of behavioural and attitudinal customer loyalty, within a sample of 1000 customers of Jordanian telecom companies. In order to achieve the goal of the study, a questionnaire was designed and distributed to the study sample, and 863 questionnaires were retrieved with a response rate of 86.3%. The results show that there is a significant effect of each of the charitable and environmental social responsibility on the Attitudinal loyalty of the customers of the Jordanian telecom companies, while the results showed the presence of a significant effect of the ethical, environmental and charitable social responsibility alike on the behavioural loyalty of the clients. The study recommended researching other factors such as the Corporate Image, Customer Trust and others, in addition to studying the impact of the cultural dimensions of society....
In recent years, with the progress and development of Internet information technology, the third-party payment platform has gradually sprung up, people’s life has been greatly facilitated, and the payment method has also been changed. This paper mainly explores the impact of third-party payment on urban residents’ clothing consumption and makes a regression analysis on the time series data of China’s urban residents’ clothing consumption expenditure, the scale of third-party payment and the per capita disposable income of urban residents from 2004 to 2019 by using Eviews software. The results show that there is a long-term and stable equilibrium relationship between urban residents’ clothing consumption expenditure, urban residents’ per capita disposable income and the scale of third-party payment. The consumption of urban residents starts from the pursuit of quantity and quality. The expansion of the scale of third-party payment can indeed promote the consumption of clothing by urban residents, which is conducive to expanding domestic demand, driving market circulation and improving the industrial structure....
Loading....